Savicom's behavioral targeting for email capability allows sophisticated behavior-based targeting criteria to be applied to email campaigns, allowing precise targeting for email recipients based on actual behavioral data.
Behavioral targeting can be applied based on various behavior characteristics, including:
• Messages received
• Messages opened
• Messages or links clicked
• Subscriptions
• Messages forwarded
• Conversions using Savicom's email conversion
tracking feature (CampaignPlus only)
Behavioral characteristics such as clicks, opens, etc. can be logically grouped or combined by specifying criteria for types of clicks and opens:/td>
In addition, behavioral criteria can be combined logically, so that complex behavioral characteristics can be modeled.
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Savicom's behavioral targeting for email can be used with triggered email messages, to create targeted, automatic email campaigns.
Savicom's email behavioral targeting is available in:
