| Basic Functionality |
Pro & Pro Lite |
CampaignPlus |
Publisher |
Email delivery
Fast and reliable |
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Email list management
Data import/export, web site integration, automated bounce handling, automated subscribe/removal functions. |
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| Message Composition |
Pro & Pro Lite |
CampaignPlus |
Publisher |
HTML email editor
Graphical WYSIWYG editor and source editor with Microsoft Word email integration for
message creation. |
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HTML email templates
Dozens of image-rich graphical HTML templates included, or create your own |
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Email Image Hosting
Host images for HTML email messages on Savicom's servers.
(eliminates need for third-party hosting) |
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Custom message appearance
Customize email "From" address, header fields, and removal instructions to maximize message branding |
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Plain Text Generation
Automated creation and inclusion of plain text email alternative ensures all recipients can see your message |
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Attachments
Send email attachments, including PDF,
Microsoft Office documents |
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| Campaign Automation and Testing |
Pro & Pro Lite |
CampaignPlus |
Publisher |
Email autoresponders
Set up basic automated message sequences to send automated email campaigns |
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Triggered email messages
Send triggered messages instantly in
real-time,
and set up rule-based message sequences with Savicom AutocampaignTM. |
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Split/test
Automate testing and maximize response with recipient list split/test capability |
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Automated Content Retrieval
WebFetchTM automated email content retrieval from web site allows automated content publishing |
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| Integration Interfaces |
Pro & Pro Lite |
CampaignPlus |
Publisher |
Web subscribe forms
Automatically generate web site subscribe and subscription preference forms |
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List upload/download
Upload and download your recipient list
and
data fields in several file formats |
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List management interface
Simple interface for performing basic recipient subscribes, updates, removes |
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Remote management interface
Full-featured email remote management interface for automation and integration
with virtually any system |
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Content management interface
WebFetchTM automated web site content retrieval links web content management to automated email delivery system |
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| Campaign Performance Tracking and Reporting |
Pro & Pro Lite |
CampaignPlus |
Publisher |
Deliverability reporting
Track sent/undelivered, bounces, and delivery performance |
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Response reporting
Email click-through tracking and email
open tracking |
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Reputation reporting
Reports ISP feedback from several major ISPs to track list quality and maximize email deliverability |
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| Google Analytics integration
Track email campaign response rates with Google Analytics |
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Conversion tracking
Targeted message sending to specific recipients based on conversion status. Integrated with triggered email messages for automated and real-time campaigns to improve conversion. |
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Correlation Reporting
Pivot table reports showing response correlation to demographics, message characteristics, and test splits |
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| Targeting and Response Optimization |
Pro & Pro Lite |
CampaignPlus |
Publisher |
Email list segmentation
Split recipient list into multiple email "sub-lists" and manage under one account. |
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Recipient data fields
Create custom data fields and store
demographics and other data for each recipient |
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Targeted email
Email delivery based on list segments, demographics and custom data fields |
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Personalized email
Insert personalized data into messages for each recipient ("email merge") |
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Email Authentication
Emails sent are authenticated to ensure maximum deliverability using DomainKeys and SPF/SenderID |
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| Forward to a friend
Automatically insert a link allowing recipients to forward email messages for increased reach and subscriber growth |
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Behavioral Targeting
Send targeted emails based on recipient actions/behavior including opens, clicks, conversions (conversion targeting in CampaignPlus only) |
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Dynamic Content
Dynamically insert email content based on
recipient data fields/behavior
("content merge") |
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| Multi-User and Reseller Features |
Pro & Pro Lite |
CampaignPlus |
Publisher |
Administrator Accounts
Managing multiple lists and logins through one administrator account |
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Aggregate Billing
Aggregate usage totals across multiple lists to accelerate volume discounts for tiered CPM pricing |
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Reseller Features
Private labeling, client list controls, client
activity and billing reports for resellers |
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| Private Network Solutions |
Pro & Pro Lite |
CampaignPlus |
Publisher |
Private network Solution
Send email messages delivered through
you network |
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Delivery optimization controls
Configure mail transfer agent ("MTA") controls for optimum performance and delivery rates |
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Data Center Management
Configure and route delivery through
multiple data centers with one interface |
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Reputation Management
Multiple
ISP feedback loops with automated removal and daily reports, multi-level stoplists, IP configuration and management by brand, list, data center |
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| Security and Support |
Pro & Pro Lite |
CampaignPlus |
Publisher |
Email data security
Secure co-location facility, SSL-encrypted site, individual databases for each list to ensure maximum security of customer data |
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Delivery Assurance
A comprehensive email deliverability strategy, with dedicated Delivery Assurance and ISP Relations personnel, established ISP relationships, email authentication, and top-reputation senders experiencing over 99% deliverability |
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Customer service your way
Always free, never out-sourced, via chat, telephone, email and web |
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Legend:
Pro & Pro Lite: Savicom Pro and Pro Lite for Email Newsletters
CampaignPlus: Savicom CampaignPlus Email Campaign Management
Publisher: Savicom Publisher Email Publishing
DASH: Savicom DASH Email Delivery Technology
Available in Savicom DASH CampaignPlus special features package. Custom configurations are also available. Contact Savicom Sales to find out more information. |
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| Advanced features available in Savicom CampaignPlusTM can also be added to Savicom Pro and Pro Lite, Savicom Publisher and Savicom DASH for an additional fee. Contact Savicom Sales to find out more information. |
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